Equity Profile: Meta

Introduction

Meta Platforms, Inc. (NASDAQ:META) is a global technology leader operating some of the world’s most influential social networking platforms, including Facebook, Instagram, WhatsApp, Messenger, and Reels. These platforms empower billions of users to connect, share content, and communicate seamlessly across mobile devices and computers.

Meta’s success stems from its dominant digital advertising ecosystem, which generates over 95% of total revenue. By leveraging deep user data and behavior analysis, Meta enables advertisers to achieve unmatched precision in targeting and measurement, driving exceptional campaign performance. Beyond advertising, Meta is leading investments in virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to diversify its business and position itself for the future of computing.